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Goodness, Through and Through.

Goodstock is about more than just offering fine quality and great flavor. It’s also about simply being good–doing what’s right for our customers and our livestock. And delivering on that promise, not just when it’s easy, but every single day. We go to great lengths to source quality ingredients and partner with those who share our values and high standards. So when you see the Goodstock name, you can feel confident it’s as good as it gets.

1957

Nolan buys his first calf for $1.50

Nolan’s love for cattle began at a young age. He bottle fed his new calf until it was strong enough to eat on its own. Then he promptly announced to his mother that his calf needed more friends and bought a few more.  

1960

Nolan begins playing
competitive sports

Nolan’s teenage years were dominated by competitive sports. He excelled not only in baseball, but football and basketball too. This meant he had to make a difficult decision to sell his cattle, but his passion for ranching continued.  

1970

Nolan and Ruth buy their
first Texas ranch

Although Nolan and Ruth were constantly traveling for baseball, they always came home to Texas in between. So after Nolan won the World Series in 1969 with the New York Mets, he bought his first ranch in South Texas. 

1973

Nolan begins to
cattle ranch professionally

During the off-season, Nolan worked hard not only training for baseball, but also on the ranch, working with the animals he loved. Dedicated on and off the mound, Nolan took his ranching operation seriously and studied while on the road between games. 

2000

Nolan launches Nolan Ryan Beef®

After baseball, Nolan partnered with a few other master cattle ranchers to launch Nolan Ryan Beef. The brand has been producing high-quality Texas beef for 20 years and can be found in Kroger supermarkets across Texas and Louisiana, as well as in many professional baseball stadiums around the state of Texas.

2011

Nolan is presented the
Golden Spur Award

After 38 years of professionally ranching cattle, Nolan was presented the ‘Golden Spur Award’ from the Ranching Heritage Association which recognizes leadership and exceptional service to the ranching community.  

2020

Nolan launches ‘Goodstock by Nolan Ryan’

Now, after 47 years of experience cattle ranching, Nolan has created a new kind of retail experience by opening a boutique butcher shop in Round Rock. The shop is a place where locals feel warm and welcome, out-of-town visitors feel inspired, and Nolan himself feels at home.