1957Nolan buys his first calf for $1.00

Nolan officially became a rancher at the age of 10, when he bought his first calf, which he bottle-fed by hand.

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1960Nolan begins playing competitive sports

Competitive sports dominated Nolan’s teenage years. He excelled not only in baseball but in football and basketball too. This meant he had to make a difficult decision to sell his cattle, but his passion for ranching continued.  

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1970Nolan and Ruth buy their first Texas ranch

Although Nolan and Ruth were constantly traveling for baseball, they always came home to Texas in between. So after Nolan won the World Series in 1969 with the New York Mets, he bought his first ranch in South Texas. 

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1973Nolan begins to cattle ranch professionally

During the off-season, Nolan worked hard to train for baseball and on the ranch, working with the animals he loved. Dedicated on and off the mound, Nolan took his ranching operation seriously and studied while on the road between games. 

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2000Nolan launches Nolan Ryan Beef®

After baseball, Nolan partnered with a few other master cattle ranchers to launch Nolan Ryan Beef. The brand has been producing high-quality Texas beef for 20 years and can be found in Kroger supermarkets across Texas and Louisiana, as well as in many professional baseball stadiums around the state of Texas.

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2011Nolan is presented the Golden Spur Award

After 38 years of professionally ranching cattle, Nolan was presented the Golden Spur Award from the Ranching Heritage Association, which recognizes leadership and exceptional service to the ranching community.  

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2020 Nolan launches Good stock by Nolan Ryan

Now, after 47 years of experience in cattle ranching, Nolan has created a new kind of retail experience by opening a boutique butcher shop in Round Rock. The shop is a place where locals feel warm and welcome, out-of-town visitors feel inspired, and Nolan himself feels at home.  

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We set the Standard for Animal Welfare Regulations

We partner with Dr. Temple Grandin

We're the first company to invest in and adopt the Temple Grandin Responsible Cattle Care Program. We believe it's our duty to ensure that only partners providing proper animal care are included in the Goodstock program. While we work with industry leaders, it’s our duty to ensure they remain accountable and true to their word. 

Our commitment to animal welfare is based on the Five Freedoms

• Freedom from pain and injury or disease 
• Freedom to express normal behavior 
• Freedom from hunger and thirst  
• Freedom from fears and distress  
• Freedom from discomfort  

Our animal welfare requirements have been founded on and adopted from a culmination of various guidelines from industry-leading organizations. To learn about those programs, visit the links listed below. 

Food safety is extremely important to us.

The health and safety of our customers are at the core of what we do. We want our customers to understand that the Goodstock name is synonymous with high quality and ethical practices. All of our products have gone through a rigorous development process and are evaluated individually. We hand select supplier partners who share our food safety philosophy and who operate with transparency and accountability, fostering a food safety culture. Our supplier facilities operate under the regulatory requirements of the FDA and/or USDA. 

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