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Goodstock Black Label Brisket

Risk It For The Prime Brisket!

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'Good Tips' on Brisket

Learn the Art of Preparing & BBQ'ing Brisket

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Goodstock Angus Beef -- 8oz Tenderloin Filets
Goodstock Angus Beef -- 8oz Tenderloin Filets
Sale

Goodstock Angus Beef

8oz Tenderloin Filets

$106.66 Regular price $159.99

Goodstock Prime Black Label Beef -- Grill Master Pack
Goodstock Black Label Beef -- Grill Master Package By Mail

Goodstock Prime Black Label Beef

Grill Master Pack

$164.99

Goodstock Prime Black Label Beef -- Tenderloin Filets
Goodstock Prime Black Label Beef -- Tenderloin Filets
Sale

Goodstock Prime Black Label Beef

Tenderloin Filets

$153.33 Regular price $229.99

Goodstock Angus Beef -- Weekend Warrior Pack
Goodstock Angus Beef -- Weekend Warrior Pack By Mail

Goodstock Angus Beef

Weekend Warrior Pack

$129.99

Goodstock Magnetic Cutting Board
Goodstock Magnetic Cutting Board

Goodstock by Nolan Ryan

Goodstock Magnetic Cutting Board

$139.99

Goodstock Baseball Cap (Navy/Khaki)
Goodstock Baseball Cap (Navy/Khaki)

Goodstock by Nolan Ryan

Goodstock Baseball Cap (Navy/Khaki)

$23.99

Guest Reviews

We're new in town, but we've already had some great feedback from our guests and we're much obliged.

Always Excellent

David, Austin, TX

The ONLY filets I purchase. Shipped right to my door ready to go. I can drop them directly into the sous-vide, or prep them for the grill, and my family knows a good dinner is on the way!

Quick & Easy Online Ordering

Paul, Dripping Springs, TX

The Goodstock e-commerce platform made sending holiday gifts to clients across the country seamless.  Thank you to the team at Goodstock.  I will use this service annually during the holidays. 

Excellent Client Gifts!

Karen, Houston, TX

I just sent my client Goodstock steaks though the Goodstock online portal and they were a HUGE hit.  Wanted to give a shout out to Texas-based Goodstock.  Love supporting local Texas-based businesses.

Best Turkey Ever!

-Gretchen, Austin, TX

Goodstock one-stop-shop made our holiday a dream this year.  We had the smoked turkey and the Cajun smoked turkey.  Both were EXCELLENT.  THANK YOU.

Holiday Destination

Brooke, Austin, TX

Thank you Goodstock for making our family holiday seamless.  The Turkey was perfect.  I will never cook a turkey again.  I could not believe all of the seasonings and marinades you all have available in store.

AS GOOD AS IT GETS.

What does it take to be good? The answer to that question has always mattered to Nolan Ryan. It’s what drove him to become a Hall-of-Fame baseball player and a master cattle rancher and it’s the guiding principle behind Goodstock.

OUR STORY

1957

Nolan buys his
first calf for $1.50

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1960

Nolan begins playing
competitive sports

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1970

Nolan and Ruth buy 
their first Texas ranch

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1973

Nolan begins to cattle
ranch professionally

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2000

Nolan launches
Nolan Ryan Beef®

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2011

Nolan presented with
the Golden Spur Award

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2020

Nolan launches
‘Goodstock by Nolan Ryan’

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Visit Our Butcher Shop.

Inside the Shop

Our shop features beef prepared by our in-house butcher, a selection of local foods, wine, and BBQ provisions, as well as curated goods by local artisans.

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Good from the Start

Animal welfare is a top priority for us. We partner with Dr. Temple Grandin to ensure all of our animals are cared for and treated with respect. 

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Photo of Cow with Cattle Proomoting Animal Regulations

FEATURED IN

STUDIO 512

Steph and Rosie, the hosts of Austin's own Studio 512, featured great Father's Day gift ideas from Goodstock.

AUSTIN FOOD MAGAZINE

Goodstock By Nolan Ryan Butcher Shop opens in Round Rock: Goodstock offers the newest product line from Nolan Ryan Brands.

Nolan Ryan Featured in South Texas Eater Austin Magazine Article

EATER AUSTIN

New Butcher ShopHall of Fame baseball pitcher Nolan Ryan opened a butcher shop up in Round Rock today, Friday, June 26, 2020.